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IFG | Customer Promotions & Sales Incentives

Helping you increase sales

At IFG we have a simple philosophy. No growth, no cost.

We provide a risk-free way for you to try a different approach.

About us

At IFG, we design, implement and pro-actively manage customer promotions and sales incentives. Our unique approach ensures high participant engagement and an excellent ROI.

With no up-front cost or financial risk, these self-funding campaigns can easily be incorporated within your sales and marketing strategy. This gives you an additional route to achieve sales growth.

What we achieve


On average, one-third of participating customers will purchase more


Collectively, these customers will increase their spend by 55%


We know they’ve engaged because of our high prize redemption rate at 68%

What people say

IFG have helped drive brand awareness & achieve incremental sales through providing great additional marketing support. Their campaigns have given us another route to keep in close contact with our customers and consumers.

 Kristian DanielsonBIC

IFG, working in conjunction with a number of our key suppliers, has developed a rewards programme that offers excellent benefits to our members for achieving sales growth. This well managed campaign has added important value to our overall offering.

Simon Webb

Office Friendly

The Rewards promotion was launched in order to prevent leakage amongst our customers and also encourage spend in categories outside of our normal product range.  I have to say the results have seen have been very positive.  Amongst those customers that have actively participated we have seen an overall growth of nearly 50% in sales.   We can also clearly identify significant increases in spend in specific customers

Martyn Hammond


We have used IFG for our promotions for the last 5 years and now have a very loyal following from clients who love collecting their ‘Reward Points’. It’s a great campaign if you are looking to increase your sales and brand awareness, I highly recommend IFG as away to help grow your business

Anna Davies

Panther Office Supplies

We have used several different styles of promotion run by IFG to help support our sales strategy and these have been very effective. Their regular communications have raised our brand and product awareness, resulting in an increase in orders, and a strengthening of our customer relationships.

Scott McKechnie

Rapid Tools

We use the loyalty scheme offered by IFG, and this has aided the growth of our target products. IFG have provided great communication with our customers which has increased our orders and loyalty towards our brand.

Andy Mills

FEIN Industrial Power Tools

IFG have been particularly helpful to drive contact with customers we otherwise would not have engaged.  Their proactive approach to the relationship ensures that communication is frequent and appropriate, delivering sustainable momentum.

Simon Edwards


Some of our valued clients

  • 3M
  • Acco
  • Avery UK
  • BIC
  • Bi-Office
  • Deflecto
  • Fellowes
  • Fein Industrial
  • Fuji EnviroMAX
  • Gedore Tools
  • Harwoods
  • Integra Business Solutions
  • ITW
  • Jacobs Douwe Egberts
  • Luceco PLC
  • Nestle UK Ltd
  • OCS Group
  • Proctor & Gamble
  • Pukka Pad
  • Rapid Tools
  • SC Johnson Professional
  • Tata Global Beverages
  • Unigloves
  • Wirquin

Get in touch

Contact us for further information or examples of live campaigns

Incentivise for Growth UK Ltd

Maritime House, Basin Road North
Brighton BN41 1WR
01273 412 668